Hispanic leadership allows your organization to cultivate profitable business growth. Hispanic consumers can also help businesses grow when you let them influence your brand with their authentic voice.
As markets shift faster and faster, the traditional approaches to leadership, managing employees, organizational design, consumer outreach, brand development and business growth simply don't work anymore. At 50 million and growing, Hispanics in America define the business case for organizations to invest wisely in this market space.
Moreover, according to a June 2011 report by the New American Fortune 500, the US economy is not simply helped, but positively reliant upon, the contributions of the immigrant's perspective. As the report noted:
More than 40 percent of the 2010 Fortune 500 companies were founded by immigrants or their children.
They employ more than 10 million people worldwide.
The $4.2 trillion dollars in revenue generated is greater than the GDP of every country in the world outside the U.S., except China and Japan.
Many represent America's greatest brands — Apple, Google, AT&T, Budweiser, Colgate, eBay, General Electric, IBM, and McDonald's, just to name just a few.

At the Center for Hispanic Leadership, we focus on helping both individuals and teams at all levels of the organization define their roles more clearly and find ways to add value to the organization that are flexible, entrepreneurial, and empowered. Working with CHL, your organization will learn to organically reinvent itself to be able to thrive in any business climate.
This holistic approach will help your organization develop a vibrant strategy for recruiting and retaining Hispanic talent, as well as training your Hispanic talent to play a more prominent leadership role within the organization that includes a wider outreach with the Hispanic community at-large to serve your corporate social responsibility initiatives.
In addition, CHL will work with your sales & marketing departments and your corporate strategy team to show you how to cultivate growth with your targeted Hispanic consumers & clients that are very particular with whom they align their brand loyalty. It requires a unique expertise to connect with Hispanics culturally and how this transcends across their business, home and lifestyles needs. CHL can share its deep Hispanic consumer insights.
Just like your employees, your brand must be authentic in its communication, approach and style. Being a part of the estimated $1.2 trillion dollars in Hispanic consumer purchasing power begins with trust and your ability to earn their viral voice and confidence. You have one chance to do it right because your competitors are all trying to capture this highly profitable consumer space. Be authentic.
To help you create sustainable relationships through technology platforms – our CHL consulting team guides you to create customized social media and e-commerce platforms that will feature company specific Hispanic thought leaders to authentically connect with your Hispanic consumers. We focus on holistic programs that feature community connections, authentic talent development, and entrepreneurial business development.
CHL focuses on helping organizations live the principals of diversity within an entrepreneurial business approach by connecting community and talent to foster new Hispanic marketplace opportunities. Our goal is to activate your Hispanic market initiatives to assure your brands are playing key tactical and strategic roles across all these three areas.
Finally, CHL offers executive coaching programs focusing on extensive leadership work with talented individuals who want to up their game and stretch their competencies. CHL has both individual and executive coaching programs that show companies how to see and seize opportunity more abundantly than ever before. In these uncertain times, the only security we have comes from individual talent contributing to business growth and innovation by drawing authentically on the communities around them.
Annette Prieto-Llopis  
Those Hispanic leaders who embrace their cultural values and natural characteristics passionately and proudly every day are most likely to lead major transformation by
seeing and seizing new opportunities
leading and managing crisis and risk
never, ever giving up in their pursuit to make things happen
cultivating continuous innovation
promoting a spirit of giving
leaving a legacy for the organization and its people
These capabilities support the six characteristics that define the immigrant perspective on business leadership and demonstrate why authentic Hispanic talent can fuel business growth. We show you how our Hispanic Heritage serves as a powerful source of strength to thrive in the workplace.
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